Alchemy Yoga Center

Digital Enhancement Case Study

Goal: Implement digital tracking, improve website usability, and launch targeted ad campaigns.
Strategy: Set up tracking across the website, integrate with analytics, Google Ads, Meta Ads, and email systems, revamp website UX, and launch Google Ads for new yoga programs.
Outcome: Enhanced tracking capabilities, improved website UX, and successful ad campaigns bringing new international customers.

Tracking and Analytics Integration: Implemented tracking systems previously absent, integrating with analytics platforms along with Google and Meta ads.
UX Enhancements: Fixed critical UX issues, enhanced mobile usability, and added new forms with optimized response and tracking capabilities.
Email Communication: Set up email templates and automated replies to enhance customer interaction and engagement.

Google Ads Campaigns: Launched targeted Google Ads for Alchemy Yoga Center, focusing on the new Yoga Teacher Training program.
Market Expansion: Successfully targeted and acquired the first customers from Europe and the Americas for the new program.
Ad Performance and Optimization: Monitored and optimized ad campaigns to ensure cost-effectiveness and high conversion rates.

Enhanced Tracking and Analytics: Enabled precise tracking of user actions and source attribution to improve marketing strategies.
CTA and Form Improvements: Added floating CTA boxes and optimized forms for better conversion rates and user engagement.
Email Marketing Enhancements: Improved email marketing strategies with better templates and automated responses, leading to increased customer interaction.

Tracking Implementation: Successfully integrated comprehensive tracking systems, providing valuable insights into user behavior and conversion metrics.
UX Enhancements: Significantly improved the website's usability and mobile experience, leading to better customer engagement and satisfaction.
Ad Campaign Success: Launched effective advertising campaigns, introducing the Yoga Teacher Training program to international markets and attracting new customers from Europe and the Americas.