Evlo Fitness

Transformed It's Digital Marketing Strategy

  • Goal: Establish accurate cross-platform tracking, understand user behaviors, and improve advertising efficiency for Evlo Fitness.
  • Strategy: Implement comprehensive tracking, connect with analytics platforms and Meta Ads, optimize website UX, and launch strategic advertising campaigns on Apple Ads.
  • Outcome: Achieved over 100% YoY growth on Apple Ads and enabled targeted retargeting and behavioral segmentation to drive substantial growth.

Detailed Analysis


  • Comprehensive Tracking: Set up cross-platform tracking, linking analytics with Meta Ads and Apple Ads to monitor user behavior.
  • Retargeting Capabilities: Enabled precise retargeting based on how far users progressed down the funnel.
  • Apple Ads Growth: Launched Apple Ads campaigns, achieving over 100% YoY growth.
  • CPA Reduction: Optimized campaigns to reduce the cost per acquisition (CPA) by 74%, enhancing marketing efficiency.
  • Behavioral Segmentation: Segmented audiences based on behavior for more effective advertising.
  • Cross-Platform Monitoring: Tracked users across platforms to understand their interactions and optimize ad targeting.

Achievements and Outcomes

Key Achievements

  • Overcame tracking challenges to accurately measure and target user behavior.
  • Achieved remarkable advertising success on Apple Ads, doubling growth while reducing CPA.
  • Developed a highly effective cross-platform user engagement strategy.

The Results

The comprehensive overhaul of Evlo Fitness' tracking, analytics, and advertising strategies resulted in exceptional improvements in user engagement, advertising efficiency, and cross-platform targeting capabilities. By understanding and utilizing user behavior data, Evlo Fitness has achieved over 100% year-over-year growth while reducing CPA by 74% and improving the CTR by 39%, positioning itself for sustained growth and making data-driven marketing decisions with greater accuracy.

We increased Year-over-Year Conversions by 000 On Apple Ads
We elevated the Click-Through Rate (CTR) by 000 indicating higher engagement with our ads
We reduced the Cost per Conversion by 000 demonstrating more effective use of budget