Evlo Fitness

Transformed It's Digital Marketing Strategy

  • Goal: Establish accurate cross-platform tracking, understand user behaviors, and improve advertising efficiency for Evlo Fitness.
  • Strategy: Implement comprehensive tracking, connect with analytics platforms and Meta Ads, optimize website UX, and launch strategic advertising campaigns on Apple Ads.
  • Outcome: Achieved over 100% YoY growth on Apple Ads and enabled targeted retargeting and behavioral segmentation to drive substantial growth.

Detailed Analysis


  • Comprehensive Tracking: Set up cross-platform tracking, linking analytics with Meta Ads and Apple Ads to monitor user behavior.
  • Retargeting Capabilities: Enabled precise retargeting based on how far users progressed down the funnel.
  • Apple Ads Growth: Launched Apple Ads campaigns, achieving over 100% YoY growth.
  • CPA Reduction: Optimized campaigns to reduce the cost per acquisition (CPA) by 74%, enhancing marketing efficiency.
  • Behavioral Segmentation: Segmented audiences based on behavior for more effective advertising.
  • Cross-Platform Monitoring: Tracked users across platforms to understand their interactions and optimize ad targeting.

The Results

The comprehensive overhaul of Evlo Fitness' tracking, analytics, and advertising strategies resulted in exceptional improvements in user engagement, advertising efficiency, and cross-platform targeting capabilities. By understanding and utilizing user behavior data, Evlo Fitness has achieved over 100% year-over-year growth while reducing CPA by 74% and improving the CTR by 39%, positioning itself for sustained growth and making data-driven marketing decisions with greater accuracy.

Conversions 000 On Apple Ads
Click-Through Rate (CTR) 000 indicating higher engagement with our ads
Cost per Conversion 000 demonstrating more effective use of budget

Achievements and Outcomes

  • Overcame tracking challenges to accurately measure and target user behavior.
  • Achieved remarkable advertising success on Apple Ads, doubling growth while reducing CPA.
  • Developed a highly effective cross-platform user engagement strategy.

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